AI is changing how patient advocacy groups (PAGs) connect with, support, and represent the communities they serve. PALC brings together trusted resources to help you build AI fluency and use these tools with confidence. Hear real stories from advocacy leaders in our new AI case studies, take free AI Coursera training and other PALC-approved courses, and explore our research on how advocates are using AI today.
AI case studies: Real stories from patient advocacy leaders
PALC is committed to supporting patient advocacy groups in building the skills and confidence to use AI effectively. Our AI fluency survey of 79 advocates across 24 countries found that 69% rely on AI daily, but only 23% feel fully equipped to use it.
When we asked what resource would help most, advocates were clear: practical training and real-world examples. Of those surveyed, 70% said case studies of AI use by other PAGs would be valuable, and among US advocates, case studies were the top-ranked resource (77%).
This case study series complements AI training resources on PALC with insights and learnings from real-world examples from patient advocacy leaders. Each case study follows one organization’s AI journey, from the problem they set out to solve to the lessons they would share with other advocates.
Access case studiesCoursera Program
NexGen AI Pillar
A PALC Faculty-curated set of courses to help build AI foundations or deepen expertise, depending on where you are in your AI journey. From beginner essentials to advanced techniques, explore the core concepts, tools, and real-world AI applications helping to shape AI Fluency in patient advocacy today.
Access NexGen AI PillarPALC-Approved AI Fluency Resources
Each course is free for PAGs to access via the links below:
- Anthropic Academy: two free, publicly available, self-paced tracks recommended for PAG teams – free certificate upon completion:
- AI Fluency: Framework & Foundations: the core 4D framework for effective, ethical AI collaboration (12 lessons, 3–4 hrs)
- AI Fluency for Nonprofits: the same framework, adapted for mission-driven, resource-limited teams (shorter, scenario-based follow-on modules)
- Indiana University's Public GenAI 101 Academy: a free, publicly available, self-paced course across 4 pathways: prompting, problem-solving, communication, and workflow use:
- No tech background needed – built around every day, practical examples rather than code
- Requires a quick IU guest account sign-up first
- OpenAI Academy: free courses ranging from AI basics to applied workflows and agents, plus events and dedicated resources for nonprofits.
- University of Cape Town’s AI Initiative: degree programs, short courses, and workshops in AI, alongside research and insights from UCT's AI Initiative.
Course availability and access may vary by organization or region.
Ongoing Fellowships and Programs
Beyond self-paced courses, a few structured programs pair nonprofits directly with AI training and skilled support.
- Claude Corps (Anthropic): Anthropic-run fellowship program placing early-career fellows with nonprofit host organizations (subject to eligibility)
- Nonprofit AI Readiness Initiative (Taproot Foundation): a Taproot Foundation-run initiative, developed with Okta, that connects nonprofits with skilled volunteers to help assess AI readiness and adopt it responsibly.
AI fluency survey: what advocates told us
Advocates aren't waiting for permission to use AI, but many lack confidence to use it effectively in their work. We asked patient advocates around the world how they're using AI, what's getting in the way, and what support they need. Here’s what the survey and interview data revealed from 79 advocates across 24 countries:
- Adoption is already here. 69% rely on AI daily, mostly general-purpose assistants like ChatGPT and Claude.
- Confidence hasn't caught up. Only 35% feel comfortable using AI today, and 73% want more training.
- The mood is hopeful. Advocates are moving beyond admin tasks to power ideas they "may not even have imagined."
What comes next? The PALC Faculty is now co-creating curated AI training and support, designed specifically for patient advocates.
Explore the research infographic for more detail on how this research was conducted and a deeper dive into the findings.
Download infographic here
AI Fluency for PAGs is part of the Patient Advocacy Leadership Collective, funded by Pfizer. Pfizer does not endorse any specific AI tool, vendor, or course, and PALC receives no compensation for listings on this page. Third-party courses and programs are provided for informational purposes only
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